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B2B Marketers Need to Get Ready for GDPR

March 29, 2018


Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching, but as analyst Lori Wizdo writes on, Forrester data shows that only 15 percent of B2B marketers feel they are fully compliant with the new requirements.

Only 20 percent of respondents to the Forrester research said marketing was spearheading GDPR preparations. But, GDPR has a lot of implications for B2B, points out Wizdo.

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