Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels like LinkedIn and Meetup and standard communication tools like email and chat, people are spending less time in-person or even talking on the phone and are instead building relationships through a growing number of digital channels.
Yet despite the steady rise in digital interaction, b-to-b marketers still recognize the value of bringing professionals face-to-face.
