There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?”
Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it seems, has become shorthand for “making an Instagram feed shoppable.” And so I spend a lot of time redefining that term.
Brands are increasingly turning to Instagram (and other social channels) as a customer acquisition source. And for good reason — there are billions of people on social media today.
