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Facebook Likes, Even on Ads, Disappear in Australia — US Next?

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may be sad — because emotion influences consumer buying decisions.

And marketers find Facebook post and ad reaction information useful, because Facebook has the most influence among social networks over purchases, according to recent research.

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