What once was an occasional security nightmare has become more frequent than many of us would like to admit. According to Identity Theft Resource Center, in 2018 alone there were 1,244 reported data breaches and 446,515,334 exposed records. Although it’s never a company’s intention to have its database breached, the regularity of these occurrences should give marketers pause and motivate us to consider how we would react if our brand was targeted.
As a marketer, you’ve worked tirelessly to ensure your email program is the best it can be, following all best practice recommendations to gain your subscribers’ trust and ultimately build brand loyalty.
