Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as important to brand survival. So the attitude of the next administration toward Facebook’s data practices will matter a great deal to marketers.
Those believing the state laws emerging regarding consumers’ data privacy need to realize Facebook ads are being served to users who’ve opted in to use the platform.
