Marketing Technologies, Other Technologies
September 22, 2022
Via: DigidayThe era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. In whatever direction the channel takes, CTV […]
Marketing Technologies, Other Technologies
September 21, 2022
Via: CMOEndeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function. Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also […]
Marketing Technologies, Other Technologies
September 16, 2022
Via: AdExchangerAdvertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the […]
Marketing Technologies, Other Technologies
September 1, 2022
Via: CMIFast Company predicted 2022 would bring “a great reckoning for corporate purpose.” Employees left companies based on differing values, and consumers boycotted brands based on social stances and values. Whether or not there’s been a true reckoning, brands face pressure […]
Marketing Technologies, Other Technologies
August 25, 2022
Via: Small Business TrendsCrowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]
Marketing Technologies, Other Technologies
August 23, 2022
Via: EntrepreneurAll marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about […]
Marketing Technologies, Other Technologies
August 23, 2022
Via: EntrepreneurBlockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the blockchain market will grow to nearly $40 million by 2025. But while crypto-related buzzwords have become impossible to avoid daily, not everyone […]
Marketing Technologies, Other Technologies
August 17, 2022
Via: Search Engine JournalRemarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid […]
Marketing Technologies, Other Technologies
August 9, 2022
Via: EntrepreneurOmnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]
Marketing Technologies, Other Technologies
August 8, 2022
Via: EntrepreneurFor more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]
Marketing Technologies, Other Technologies
August 4, 2022
Via: EntrepreneurThe beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be […]
Marketing Technologies, Other Technologies
August 2, 2022
Via: Search Engine JournalImagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]
Marketing Technologies, Other Technologies
July 25, 2022
Via: AdExchangerIn the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]
Marketing Technologies, Other Technologies
July 20, 2022
Via: AdExchangerNetflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the […]
Marketing Technologies, Other Technologies
July 12, 2022
Via: EntrepreneurAs an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]
Marketing Technologies, Other Technologies
July 7, 2022
Via: Marketing DiveModelo and Takis have teamed for a limited-edition piece of merchandise — a temperature-controlled vending machine that contains both beer and chips — that could prove to be a novel prize for fans of either brand. Releasing branded merchandise has […]
Marketing Technologies, Other Technologies
July 6, 2022
Via: Marketing DiveMcDonald’s is leveling up its stake in gaming through a sponsorship of OfflineTV, an organization that commands more than 3 million subscribers across its YouTube and Twitch channels. This is the second gaming-related deal for the Golden Arches owner in […]
Marketing Technologies, News, Other Technologies
June 29, 2022
Via: Marketing DiveReddit’s “Find your people” campaign sees the social media platform leveraging a more traditional medium, television, as it looks to drive awareness and engagement at a time when the platform is growing. The message of “Find your people” alludes to […]
Marketing Technologies, Other Technologies
June 29, 2022
Via: CMOLeads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal. For US-based maker of cloud contact centre and customer experience technology Talkdesk, changes to its marketing programs had boosted pre-marketing qualified leads (pre-MQLs), […]
Marketing Technologies, Other Technologies
June 28, 2022
Via: MediaPostAccount-based marketing platform RollWorks has introduced a new tool for HubSpot users that it says uses data science to uncover account engagement signals. The new product, Sales Insights for HubSpot, can help B2B brands prioritize opportunities — a needed capability […]