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Reddit ramps up advertising with first US TV campaign

Reddit’s “Find your people” campaign sees the social media platform leveraging a more traditional medium, television, as it looks to drive awareness and engagement at a time when the platform is growing.

The message of “Find your people” alludes to the ability of users to engage with individuals around the globe in just about any conversation topic, whether it’s about a love for abnormally small cats or must-see places to add to your bucket list.

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