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RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement Signals

June 28, 2022

Via: MediaPost

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Account-based marketing platform RollWorks has introduced a new tool for HubSpot users that it says uses data science to uncover account engagement signals.

The new product, Sales Insights for HubSpot, can help B2B brands prioritize opportunities — a needed capability when 58% of B2B teams lack full confidence in their firm’s ability to deliver an inbound lead from a marketing program to the right salesperson, the firm says.

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