Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions.
When hreflang tags are missing, or incorrectly used, you hurt your SEO.
I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores.
Without the correct hreflang tags, I saw how these stores were cannibalizing each other’s SEO efforts in their respective local markets.
