Imagine two businesses competing for the same customers.
Let’s call them Store A and Store B.
They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access.
Which company will do more business?
You don’t need an MBA to figure this out – Store A offers more convenience and will therefore grab more market share.
Now, consider one convenience you can add to your website that will make a similar impact: voice search.
