Ask the average consumer what drives them to purchase decisions, and you might be surprised.
It’s email, email and email, judging by Audience of One: Creating Loyalty Through Data Personalization, a study by Movable Ink.
Here’s the percentages of shoppers polled who cite the types of information they find useful when purchasing:
- Email marketing about sales, promotions or offers—43%
- Email marketing to tell you about new products or services—35%
- In-app notifications or reminders about sales or promotions—27%
- Social media posts announcing sales or promotions on social media—21%
- Email marketing to remind me of products I previously browsed or carted but never purchased—20%
