All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns.
Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about snacking and guilt, and launched an entirely reworked brand for their calorie-conscious snacks. The effort was a huge success.
Fortunately, you don’t need a multibillion-dollar budget to immediately begin using neuromarketing tactics in your marketing campaigns. Here are four neuromarketing hacks that you can start using right away.
