Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once.
Yet, when used correctly, remarketing continues to be an effective tool in the box for paid media marketers across the spectrum of industries.
If you’ve tried remarketing and haven’t seen a return, I’d like to share a few ideas for new segmentation and different types of audiences you may not have tested.
