In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser.
A similar shift is happening in traditional advertising and the way consumers build relationships with brands.
Back in the day, when most video ads ran on television, advertisers did not have a lot of data on who watched their ads and how they responded to them. This limited the ability to measure effectiveness. Compared to the specifics we can gather now, the prehistoric methods of advertising were a shot in the dark.
