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How AI helped this B2B marketer improve sales quality leads

June 29, 2022

Via: CMO

Leads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal.

For US-based maker of cloud contact centre and customer experience technology Talkdesk, changes to its marketing programs had boosted pre-marketing qualified leads (pre-MQLs), but not the quality of what was being passed through to its sales development representatives (SDRs).

“We run a variety of campaigns that are geared around thought leadership, talking about improvements, efficiencies, and operational gains,” Talkdesk senior director for global campaigns and performance marketing, Kim Roman, told CMO.

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