image credit: Adobe Stock

Endeavour Group creates omnichannel marketing function

September 21, 2022

Via: CMO

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function.

Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also bringing the retailer’s internal digital media, creative studios and customer insights capabilities together in a centralised hub.

Endeavour Group said a number of fresh roles have been created across brand marketing, digital marketing, media, planning and marketing analytics, at varying levels. The retailer has also flagged bolstering its first-party data capabilities as a key focus.

Read More on CMO