Modelo and Takis have teamed for a limited-edition piece of merchandise — a temperature-controlled vending machine that contains both beer and chips — that could prove to be a novel prize for fans of either brand. Releasing branded merchandise has been a frequent tactic used by marketers of all stripes for years, from streetwear collections to more outsized items like tricked-out golf bags.
Modelo will give the vending machine to one lucky contestant in its Hands on a Hot Drop competition, which is being held at an iHeartRadio block party presented by the brand.
