Tag: social commerce

December 29, 2022

Video Marketing While video marketing isn’t a particularly new trend, it’s one of those trends that stays on marketing trends lists for a reason. For one thing, video is the source of more than 80 percent of all internet traffic. […]

June 8, 2022

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global […]

May 9, 2022

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding […]

April 8, 2022

Instagram is one of the biggest social platforms in the world, with over one billion users globally. And your target audience isn’t just browsing the app – they’re also shopping. This means you have a giant opportunity to get your […]

January 14, 2022

Social commerce is excepted to grow three times as fast as traditional commerce to $1.2 billion by 2025, according to a new report from Accenture. The growth of the $492 billion global industry is expected to be driven by Gen […]

January 6, 2022

Almost two years have passed since the beginning of the COVID-19 pandemic that reshaped the day-to-day lives of people from all around the world. With lockdowns and social distancing measures still around, and people returning to the office while others […]

November 2, 2021

Some brands are still “afraid” of venturing into influencer marketing despite being an industry that is in full growth. In fact, it is estimated that social commerce can reach a global value of 604 billion dollars by 2027, with an […]

October 6, 2021

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature […]

September 20, 2021

Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, […]

August 3, 2021

TikTok takes another step in becoming a more formidable shopping platform with the new Publicis partnership. The ad holding group is one of the largest in the world, meaning it could create a fresh pipeline of blue-chip brands to the […]

April 30, 2019

There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it […]

March 21, 2019

Instagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their […]

December 18, 2018

Approximately 2.77 billion. That’s the estimated number of people that will be using social media by 2019. We’ve come a long way from the days of Myspace in the early 2000s and from when there were less than a billion […]

September 5, 2018

The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from brands they already follow. […]

May 26, 2016

According to a new report from BuzzFeed, Twitter has disbanded its 25 member commerce team. The group had primarily been working on Twitter’s ‘Buy Button’, which it was envisioned would eventually enable one-click shopping on the platform, as well as […]

February 1, 2016

Another year’s gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need […]