Video Marketing
While video marketing isn’t a particularly new trend, it’s one of those trends that stays on marketing trends lists for a reason. For one thing, video is the source of more than 80 percent of all internet traffic. Just let that sink in for a second as you consider the sheer volume of websites and all the kinds of content.
The good news is that the types of video content that consumers respond to are quite varied. You can invest in everything from brand story videos to webinars, product demos, and behind-the-scenes videos where your employees discuss your products.
