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Twitter Pulls Back from On-Platform Buying – Do Consumers Want to Buy on Social?

May 26, 2016

According to a new report from BuzzFeed, Twitter has disbanded its 25 member commerce team.

The group had primarily been working on Twitter’s ‘Buy Button’, which it was envisioned would eventually enable one-click shopping on the platform, as well as their experimental ‘Products Pages’ which were in testing phase via some verified profiles.

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