Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods.
Now, 88% of consumers say that authenticity is among the most important factors when deciding which brands they will support.
A new report by Stackla highlights that while 67% of consumers said their online purchasing rose since the start of the pandemic, 91% plan to continue to shop online.
