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Social commerce to triple to $1.2 billion by 2025

Social commerce is excepted to grow three times as fast as traditional commerce to $1.2 billion by 2025, according to a new report from Accenture.

The growth of the $492 billion global industry is expected to be driven by Gen Z and millennial social network users who will account for 62% of social commerce spending by 2025.

In 2021, 64% of social media users said they made a social commerce purchase – that is they researched or discovered and checked out a product via a social media platform like Facebook. The industry was given a significant boost due to COVID pandemic lockdowns.

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