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Could Instagram Be the Future of E-Commerce?

Instagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a catalog is the ability to actually purchase the products that excite you.

The ability to discover and then consume makes it a powerful platform for brands and shoppers alike.

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