Pinterest’s big bet on social commerce continues.
Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature brand values, such as “woman-owned” or “eco-friendly business,” directly on their profile.
Merchants can now automatically create shoppable videos by pulling in multiple products from their catalog feed via Slideshow for Collections.
