Some brands are still “afraid” of venturing into influencer marketing despite being an industry that is in full growth. In fact, it is estimated that social commerce can reach a global value of 604 billion dollars by 2027, with an annual growth rate of 31.4 percent over the next seven years, according to data cited from Internet Retailing.
Collaborating with these influencers doesn’t have to be a chilling experience. It’s about creating key and valuable relationships with them; understand that they are not employees but strategic partners, with whom brands can effectively manage their relationships.
