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Does Comprehensive Content Build Trust?

November 2, 2021

Google and Trust

There is an idea that if Google doesn’t rank a site then it might be because Google doesn’t trust it.

That’s not an unreasonable thing to worry about.

But Google doesn’t really structure its algorithms around trust metrics. Some link related algorithms structure their judgments over whether a site is normal or not-normal, with a not-normal site being one that is trying to manipulate the search rankings, like with paid links or guest posts, that kind of thing.

Read More on Search Engine Journal