When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.
According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.
The real segment of e-commerce’s explosion is social commerce, the practice of purchasing solely from social media platforms.
