Tag: digital marketing

February 14, 2024

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]

February 13, 2024

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]

February 13, 2024

While many brands are sending out discount codes to try to get lucky this Valentine’s Day, the most successful marketers will achieve real brand love through more traditional means: good, old-fashioned courtship. Now, I’m not suggesting we throw out the […]

February 13, 2024

It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this […]

February 13, 2024

Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google […]

February 12, 2024

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP […]

February 12, 2024

With a new emphasis on authenticity stemming from the advent of artificial intelligence and deep fake technology (thank you Taylor Swift!), 2024 might be the year that Influencer Marketing is forced to change shape, evolving from a “show metrics” tactic […]

February 12, 2024

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]

February 12, 2024

HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]

February 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]

February 9, 2024

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to […]

February 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]

February 8, 2024

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]

February 8, 2024

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]

February 8, 2024

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]

February 7, 2024

Clear, descriptive URLs enhance both user experience and visibility. Ideally, they should describe what content a page holds. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to […]

February 7, 2024

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]

February 7, 2024

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]

February 7, 2024

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]

February 6, 2024

What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means […]