With a new emphasis on authenticity stemming from the advent of artificial intelligence and deep fake technology (thank you Taylor Swift!), 2024 might be the year that Influencer Marketing is forced to change shape, evolving from a “show metrics” tactic to a better way to foster real, meaningful, human connections.
The influencer approach isn’t going away; It’s had an impressive growth trajectory. And it’s projected to reach $69.92 billion by 2029. However, marketers must be careful to stay on top of these 6 emerging trends that shape the influencer marketing landscape or risk harming brand reputation forever.
