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Google Investigating Local Ad Fraud Affecting Business Pages

February 7, 2024


Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles.

Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher alerted her to a thread on Google’s support forum detailing the destructive scheme.

“This is a brutal new tactic that competitors are doing on LSA,” Fisher explained in his message to Marvin. “A competitor makes a new LSA for a competitor, and because the link to GBP is automatic, the system will essentially nuke the competitor out of existence.”

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