Clear, descriptive URLs enhance both user experience and visibility. Ideally, they should describe what content a page holds.
It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users.
A good product page URL should look like this:
- https://brand.com/category/subcategory/color-product
Improve your site structure by identifying uncategorized product pages
Some products may be directly linked to the domain and listed alongside main categories.
The risk is that those pages can have the same treatment as the main categories and create mess since some products will not be displayed properly.
