Category: Email Marketing

November 17, 2021

Just about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at minimum, and 86 percent […]

November 16, 2021

It’s harder than ever to get people to open and read your emails – even the ones they’ve asked to receive. Why? Just consider the competition you face. CMI’s most recent B2B research indicates 69% of marketers send email newsletters, […]

November 12, 2021

Email marketing is either alive and well or completely ineffective depending on whom you ask. And it almost always comes down to the execution of the campaign. Cold-email marketing is a powerful way to generate leads, clients, buyers and users. […]

November 3, 2021

Email marketers are facing enough stresses as they approach the holiday season. Here’s another one: The increasing numbers of people using their company emails for personal activities. A staggering 93% of Gen Z employees are guilty of this practice, and […]

October 27, 2021

Email marketers have hit by problems ranging from COVID-19 to growing privacy concerns. And they’re reacting accordingly, judging by the 2021 State of Email Report from Litmus. Of the brands polled, 41.5% now find email marketing as very critical to […]

September 30, 2021

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]

September 14, 2021

Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform […]

August 17, 2021

Email marketers who work on cart abandonment must be doing a good job: consumers find their emails more effective than messages in other channels, according to a new study from Wunderkind, conducted by Savanta. To begin with, 51% of consumers […]

August 13, 2021

This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is […]

July 19, 2021

Have you ever wondered why your open rate suddenly drops into the single digits? It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those […]

July 1, 2021

One in six nonprofit emails did not reach the inbox in Q1of this year compared to one in five in Q1 2020. This reflects an improvement in the average “inboxing” rate from 78% in 2020 to 84% this year, according […]

June 18, 2021

Marketers in general are reeling from Apple’s new digital privacy protections. Is Apple about to destroy email marketing as we know it? Not necessarily, experts say. But it will change the way commercial email senders operate. Apple says its new […]

May 28, 2021

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]

April 21, 2021

People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most […]

April 1, 2021

The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. All of the best travel companies in the business are using email marketing to […]

March 24, 2021

“Email is dead.” With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But […]

February 22, 2021

After you sign up for an email marketing app, you might feel like you’re starting with a blank slate. Even if you have a lengthy email list, it’s hard to know how to reach and connect with your subscribers. Maybe […]

February 3, 2021

Would you introduce yourself to a client without bathing, without combing or with shoes in two different colors? The way you write your email is part of your extended image , just like your social networks, your car, your office […]

January 29, 2021

Things aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions […]

January 21, 2021

Some say cold emails are always awkward. You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply. But I believe that every cold email has a big chance of being opened. Everything […]