Email marketers who work on cart abandonment must be doing a good job: consumers find their emails more effective than messages in other channels, according to a new study from Wunderkind, conducted by Savanta.
To begin with, 51% of consumers say the most effective marketing channel overall is — email. Text is next, with 38%. And 45% are more open to text emails and texts from brands
Text is followed by in-app communications (23%), live chat/instant message (22%), pop-up notification (18%), customer service assistant (17%) and Zoom or video call (7%).