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Email Love: Consumers Prefer It When Shopping Online

August 17, 2021

Via: MediaPost

Email marketers who work on cart abandonment must be doing a good job: consumers find their emails more effective than messages in other channels, according to a new study from Wunderkind, conducted by Savanta.

To begin with, 51% of consumers say the most effective marketing channel overall is — email. Text is next, with 38%. And 45% are more open to text emails and texts from brands

Text is followed by in-app communications (23%), live chat/instant message (22%), pop-up notification (18%), customer service assistant (17%) and Zoom or video call (7%).

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