Marketers in general are reeling from Apple’s new digital privacy protections. Is Apple about to destroy email marketing as we know it?
Not necessarily, experts say. But it will change the way commercial email senders operate.
Apple says its new Mail Privacy Protection “stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”
