Would you introduce yourself to a client without bathing, without combing or with shoes in two different colors? The way you write your email is part of your extended image , just like your social networks, your car, your office or the background of your Zoom meeting. They say a lot about you, and make a favorable or unfavorable impression that can result in different attitudes and results.
Take the number 236 and then add nine zeros. It’s a gigantic number: 236,000’000,000. Two hundred thirty-six billion emails are sent every day around the world. The vast majority of these are business emails.