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Riding The Tiger: The Problems Facing Email Marketers, And How They’re Coping

October 27, 2021

Via: MediaPost

Email marketers have hit by problems ranging from COVID-19 to growing privacy concerns. And they’re reacting accordingly, judging by the 2021 State of Email Report from Litmus.

Of the brands polled, 41.5% now find email marketing as very critical to their success, up from 39.8% last year, 32.2% in 2019 and 32.8% in 2018.

Moreover, the respondents rank email as their most effective channel, with 79% putting it into their top three. Email is followed by paid search/adds, organic search, social media and events.

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