People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most of email and its marketing potential.
However, not all your subscribers will see your messages. With 17 percent of all emails going to spam, some of your campaigns may never reach your target prospects and customers. Internet and email service providers use advanced filters to separate legitimate emails from spam. Sometimes, one or more things can trigger these filters to relegate your emails away from people’s inboxes.