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5 Common Reasons Email Outreach Fails to Hit the Mark

January 21, 2021

Some say cold emails are always awkward.

You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply.

But I believe that every cold email has a big chance of being opened.

Everything boils down to how you approach it.

In this column, we’ll check out five common reasons email outreach fails.

But first, the baseline.

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