“Email is dead.”
With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But that couldn’t be further from the truth.
Over the last 15 years, email marketing has generated substantial returns for those who use it correctly. According to DMA, in 2020, the return on investment (ROI) from email marketing was a whopping 4,200 percent — or an average return of $42 for every $1 spent.