Things aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions you may have about email marketing.
Back when email was new, it was an exciting moment when you heard “You’ve got mail.” These days, email is so common that all ages, occupations and demographics are using it. In fact, by the year 2024, researchers estimate that 4.4 billion people will be using email.