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Does the rift in AI matter to marketing?

January 29, 2021

Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is between proponents of traditional, logic-based AI, and enthusiasts of neural network modeling. As computer scientist Michael Woolridge puts it in a concise survey of the dispute, “should we model the mind or the brain?”

It’s not quite as simple as that of course (with AI, it never is). But hopefully it’s not impossible to explain the difference.

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