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News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]


News

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


News

Microsoft Advertising Network campaigns expand to Facemoji

February 13, 2024

Via: Search Engine Land

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]


News

How marketers can win the love of consumers on Valentine’s Day

February 13, 2024

Via: Marketing Dive

While many brands are sending out discount codes to try to get lucky this Valentine’s Day, the most successful marketers will achieve real brand love through more traditional means: good, old-fashioned courtship. Now, I’m not suggesting we throw out the […]


News

Why Did Google Gemini “Leak” Chat Data?

February 13, 2024

Via: Search Engine Journal

It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this […]


Content & SEO, Marketing Channels

Mastering NLP for modern SEO: Techniques, tools and strategies

February 12, 2024

Via: Search Engine Land

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP […]


News

6 reasons why influencer marketing will never be the same

February 12, 2024

Via: Marketing Dive

With a new emphasis on authenticity stemming from the advent of artificial intelligence and deep fake technology (thank you Taylor Swift!), 2024 might be the year that Influencer Marketing is forced to change shape, evolving from a “show metrics” tactic […]


Marketing Channels, Web Advertising

App: Post and Retrieve HTTP Header Information

February 12, 2024

Via: Martech Zone

HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]


News

Google Ads gambling and games policy updated

February 9, 2024

Via: Search Engine Land

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to […]


News

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024

Via: Search Engine Land

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]


Content & SEO, Marketing Channels

How SEO grows brands: The science behind the service

February 8, 2024

Via: Search Engine Land

There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, […]


Content & SEO, Marketing Channels

How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

February 8, 2024

Via: Entrepreneur

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]


News

YouTube Launches New RSS Feed Integration For Podcasters

February 7, 2024

Via: Search Engine Journal

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]


Marketing Technologies, Other Technologies

Get Ready For Google’s INP Metric With These 5 Tools

February 7, 2024

Via: Search Engine Journal

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]


Content & SEO, Marketing Channels

How to build a $10 million SEO agency by Page One Power

February 6, 2024

Via: Search Engine Land

What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means […]


Marketing Channels, Web Advertising

3 ways search marketers can prepare for the big cookie crumble

February 6, 2024

Via: Search Engine Land

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled […]


Content & SEO, Marketing Channels

6 Ecommerce SEO Tips to Help You Rank on Google

February 6, 2024

Via: Entrepreneur

There are nearly 14 million ecommerce websites in the U.S. and more than 26.5 million worldwide. This intensely fierce competition makes it incredibly challenging to stand out and grab the attention of online shoppers. Without a solid presence in Google’s […]


Marketing Channels, Social Media Marketing

LinkedIn Rolls Out New AI Features To Make Networking Easier

February 6, 2024

Via: Search Engine Journal

LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline […]


Marketing Channels, Social Media Marketing

Meta Will Label AI Images Across Facebook, Instagram, & Threads

February 6, 2024

Via: Search Engine Journal

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]


Marketing Channels, Web Advertising

Microsoft expands enhanced conversions and ad targeting capabilities 

February 6, 2024

Via: Search Engine Land

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the […]