Tag: digital

December 17, 2021

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded their partnership to offer a Creative Optimization package. Theorem’s platform enables brands to […]

December 17, 2021

Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people coming to your store, incoming calls, and conversions? Then you […]

December 16, 2021

HTTPArchive examined the data from over 13 million websites visits to ecommerce sites. The data provided insights into which ecommerce sites are most popular and what kinds of sites use them. While the most surprising revelation is in the category […]

December 15, 2021

Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why is it so highly regarded? We know keywords are important […]

December 14, 2021

Instagram has officially launched video replies to comments in Reels. This means that when a user replies to a comment on a post in a Reel, they can also tap on the blue Reels button to create a video reply. […]

December 13, 2021

Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search Central SEO office-hours hangout recorded on December 10. Brian Harnish […]

December 13, 2021

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]

December 13, 2021

It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of adapting it to different target personas and search intents. Or […]

December 9, 2021

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]

December 9, 2021

A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with the correct use of UGC, Google has created an infographic […]

November 17, 2021

Just about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at minimum, and 86 percent […]

November 16, 2021

You’ve taken all the steps you believe are necessary to rank a page for a particular keyword – and then another page on your site shows up for that keyword. This is a frustrating yet common problem. When the “wrong” […]

October 22, 2021

Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the […]

September 27, 2021

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage. If you’re not yet sold […]

September 27, 2021

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]

September 27, 2021

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]

September 23, 2021

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is it a network of many websites? […]

September 17, 2021

Google’s algorithm is built around understanding content and search queries and making the answers accessible to users in the most convenient manner. These seven insights show how to develop a winning SEO and content strategy by leveraging what we know […]

July 8, 2021

Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others… not so much. So the logical thing to do is pause the underperforming campaigns and divert […]

June 17, 2021

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social media likes and website traffic. In fact, […]