Keyword density has long been thought of as a ranking factor.
Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google.
Why is it so highly regarded?
We know keywords are important to Google. It’s difficult to rank content for a specific term when the words don’t appear in the on-page text.
Some SEO tool companies help add to this belief that there’s an ideal ratio of keywords to copy that will maximize the chances of earning high rankings.
It’s time to examine the evidence behind the claims that keyword density is a ranking factor.
