If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all possible knowledge, research in-depth, and share your insights in a meaningful way.
In short, you need to gain people’s trust online. To do that, you have to follow the E-A-T rule. E-A-T is a marketing acronym for expertise, authority, and trust. This golden rule is a crucial factor Google uses to evaluate every piece of content on the web. Therefore, you should do your very best to create content that will earn customers’ trust.
