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How To Think More Creatively About PPC

December 13, 2021

Via: Search Engine Journal

Category:

It’s easy to fall into a strategic rut in PPC.

Maybe you’re just sticking to proven tactics instead of testing.

You could be accustomed to using formulaic creative instead of adapting it to different target personas and search intents.

Or perhaps you’re abstaining from a channel because straightforward tactics get disapproved.

In this installment of Ask the PPC, we’re helping out Marcus from Idaho Falls, who asks:

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