If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage.
If you’re not yet sold on the benefits of Dynamic Search Ads (DSA), consider the following:
- DSA complements your existing search campaigns by filling gaps your keyword-based campaigns can’t reach.
- This feature automatically creates ads based on the latest content of your website and helps keep your ads relevant by serving ads to the right person at the right time.
- It increases search term coverage by helping you identify new queries and match types.
- Utilization reduces the burden of bulky operations by skipping keywords and repetitive ad copy creation.