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Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account

Here’s a common scenario: You create several Google Ads campaigns for a product or service.

Some of those campaigns are really doing well.

Others… not so much.

So the logical thing to do is pause the underperforming campaigns and divert that budget to the ones that are doing well – right?

That approach might seem logical. But eventually, you’ll find that this approach is a dead end.

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