There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means.
Is it a large company or other organization?
Is it a network of many websites?
Is it a global brand, or a particularly large and complex website?
Enterprise marketing can apply to each of these scenarios. In this column, we’re going to dig into some of the other frequently asked questions people have about one particularly important and important aspect of digital marketing at the enterprise level: Search.
